HOME 2018-03-18T02:51:17+00:00


In the ecommerce world, you have two options for running an online store – hosted by custom. Read this article and discover the pros and cons of custom ecommerce websites designs.

So, you are interested in running your own online store? That’s great. In order to design and launch an online store, you have two options to choose from – hosted and custom. The hosted websites are pretty easy to set up and use. All you need to do is choose an already made template and ecommerce shopping cart. But, if you decide to use this option, you need to keep in mind that you will have limitations when it comes to storefront and the design. The custom ecommerce websites, on the other side, offer more scalability and flexibility.

So, when selecting between two types of websites, you need to keep the ecommerce goals in mind. There are a few really important factors that need to be taken into consideration. Some of these factors are your budget, short and long term goals, traffic expectations, sales expectations, and the amount of time you want to keep the same website before designing a new one.

Unless you are a total beginner and you are completely new in the ecommerce world and you don’t have enough money to invest in a programmer, you should definitely consider a customized solution. For more information on how to administrate a custom ecommerce website, check out www.shopify.com/online/ecommerce-solutions.

In this article, we are going to present the pros and cons of using custom ecommerce websites design:


  • This type of website is owned only by you. There are other digital stores out there that utilize pre-made themes on a hosted site, but your new custom design will stand out from the competitors as it has been designed according to your needs and specifications. Also, it will be easier to modify because your business will probably evolve over time. The hosted templates are usually locked down in code which means it can’t be modified.
  • There are absolutely no limitations on how you will set up your shopping cart and your overall online store. Working with marketing specialists and web developers, you can set up your website in a way it boots your return on investment.
  • You can display the products you want on any page you like. You will be able to give your visitors and your potential customers a unique shopping experience.
  • A pre-made website may not allow the type of user experience that you are looking for to provide to your visitors and potential customers.
  • Another benefit of using custom ecommerce site is the mobile compatibility. You can set your store up so that it opens in absolutely any search browser and on any device with internet access.
  • You will have a better branding potential, thanks to the SEO capabilities and the unique design. The custom ecommerce websites designs allow you to choose the keywords you want to optimize each web page for.


  • When using custom ecommerce website, you need to keep in mind that more programming is involved, meaning the initial investment may overcome your budget.
  •  Even though they have a few downsides and limitations, there are a wide variety of templates and themes so if your business model is similar to other business models, a generic website is enough to meet your current needs.

Even if you launch your store with a pre-made theme, you can still have custom design later on, as your online business starts to grow. Now that you are familiar with the advantages and disadvantages it is up to you to decide. 




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